James McPherson's Media & Politics Blog

Observations of a patriotic progressive historian, media critic & former journalist


  • By the author of The Conservative Resurgence and the Press: The Media’s Role in the Rise of the Right and of Journalism at the End of the American Century, 1965-Present. A former journalist with a Ph.D. in journalism, history and political science, McPherson is a past president of the American Journalism Historians Association and a board member for the Northwest Alliance for Responsible Media.

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Archive for July 29th, 2008

“Knowing” what isn’t true: Networks bash Obama more than McCain

Posted by James McPherson on July 29, 2008

We all know the mainstream media, especially the big three networks, love Barack Obama. John McCain’s campaign has complained about it at length, and I’ve recently written about it myself, here and here. A recent blog report of differing amounts of coverage devoted to the two fueled claims of bias.

The only problem? What we know apparently isn’t so, according to the nonprofit Center for Media and Public Affairs. Some anti-Obama bias has been clear, and no reasonable person expects anything resembling objectivity from the likes of Fox New, MSNBC, talk radio or bloggers. It also is true that Obama has received far more coverage–understandably so, because he is new, different, has been targeted by more negative bloggers, and has been doing far more interesting (that is, newsworthy) things than his Republican opponent. But contrary to the old public relations axiom that “any publicity is good publicity,” in fact Obama has drawn far more negative commentary (in both amount and percentage of coverage) than long-time media love object McCain.

The Los Angeles Times reports: “During the evening news, the majority of statements from reporters and anchors on all three networks are neutral, the center found. And when network news people ventured opinions in recent weeks, 28% of the statements were positive for Obama and 72% negative.”

The coverage is an apparent shift from primary coverage, when Obama received mostly positive coverage and Hillary Clinton was the target of the most media bashing.

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