James McPherson's Media & Politics Blog

Observations of a patriotic progressive historian, media critic & former journalist


  • By the author of The Conservative Resurgence and the Press: The Media’s Role in the Rise of the Right and of Journalism at the End of the American Century, 1965-Present. A former journalist with a Ph.D. in journalism, history and political science, McPherson is a past president of the American Journalism Historians Association and a board member for the Northwest Alliance for Responsible Media.

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MSNBC can’t out-Fox Fox, makes another course correction

Posted by James McPherson on September 8, 2008

Though it may be hard to believe for someone with a typical American attention span, not long ago MSNBC tried to be as conservative as Fox News. That strategy became particularly obvious when the network dumped Phil Donahue, blaming poor ratings despite the fact that his program was the most popular show on MSNBC, after he was deemed too liberal during the early stages of the Iraq War.

As I’ve noted elsewhere, MSNBC did have the popular Keith Olbermann as a token liberal but bracketed his show with programs hosted by conservatives Joe Scarborough and Tucker Carlson. Laura Ingraham once hosted an MSNBC program. So did conservative flamethrower Michael Savage, though he was fired for telling a gay caller: “Oh, you’re one of the sodomites. You should only get AIDS and die, you pig.” Chris Matthews had a program, but was still in his kiss-up-to-anyone-in-power mode rather than the liberal stance he has since adopted.

After flailing along for period that unfortunately included the early part of the Iraq War, trying to out-Fox Fox, the network then decided to steer hard left, becoming the equally annoying liberal counterpoint to the ironically sloganed “fair and balanced” network. Ingraham was long gone, later to move to Fox. Carlson’s show was dropped. Scarborough was relegated to the early morning hours and election commentary, where he could be insulted by Olbermann.

Now MSNBC seems to be recognizing that its best news people are the ones who stay in the middle, and has demoted Olbermann and Matthews during election coverage. It’s probably too little too late. As for me, I’ll continue to watch them all at times, checking in on the zoos at MSNBC and Fox while putting the most faith in the coverage and commentary of PBS’s Jim Lehrer, Mark Shields and David Brooks.

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3 Responses to “MSNBC can’t out-Fox Fox, makes another course correction”

  1. Redleg wife said

    Its about time MSNBC kicked off those 2 jackasses. Too bad they could not leave for good. They are sad americans, I am embarrassed to have them on the airwaves. God will deal with them one day although I don’t think they are even going to get the chance to stand at the gates to be judged. Especially, since they knock on faith and christians. They are of the political party call the Far left jackass liberalist.

  2. […] people complain about the obvious bias of Fox News toward conservatives or the obvious liberal bias MSNBC. I frankly don’t have a big problem with that. I think it’s good that we get a range of […]

  3. […] of Fox News. I agree that the comparison is inaccurate, but only slightly, and in fact have made similar comlaints myself–and for Olbermann to focus so much on that issue just looked like […]

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