MTV: Moronic TeleVision
Posted by James McPherson on December 22, 2008
MTV, which became almost unwatchable at about the same time Jerry Springer somehow became cool, is undergoing another major programming shift, according to Variety. According to the article, because of a ratings slide, the once-revolutionary network “is embarking on a major programming overhaul, with 16 new unscripted series over the next 4½ months.”
MTV first aired Aug. 1, 1981, meaning it now finds itself older than the audience it wants to attract. In fact, there are few things more sad than somone pushing 30 who is trying to hang with people who just hit the legal drinking age.
Occasionally the network does try to act its age, as with some of its political activities. But now MTV execs, who recently have brought us such classics as “Paris Hilton’s My New BFF,” “A Double Shot at Love” and “My Super Sweet 16“–three shows that seem to be designed to prompt America-haters to fly planes into buildings and which the CIA might consider as a suitable alternative to waterboarding–have decided that there’s a shortage of reality television shows on cable?
In memory of what once was, below is the first video that appeared on MTV –The Buggles’ “Video Killed the Radio Star.” And in memory of music videos in general, largely replaced on televison by YouTube, below that video is The Wrong Trousers version of the same song (a version that has received about 1.4 million fewer hits than the Buggles’ video).