Obama slogan too common to be communist, too dull to be radical
Posted by James McPherson on May 1, 2012
“Forward.” As the new Obama slogan? Really? The MSNBC version may be slightly worse, and unlike Joe Scarborough I doubt that this was a case of theft. More likely is that few in the Obama campaign–like relatively few elsewhere in America–actually watch MSNBC often enough to recognize its slogan. But still … “Forward”?
The slogan might made sense if any the flailing conservative wing of GOP competitors had fared better in the primaries, since “Forward” would look much better in contrast to the obvious conservative slogan of “Backward.” But now? It’s like the Obama folks know that victory will be so easy that they can save the really good slogans for Hillary in 2016. Maybe as a “thank you” for her service as Secretary of State and as an inept 2008 campaign foil.
Speaking of “foil,” the slogan has generated an interesting meme among the tinfoil hat club who think that everything Obama does is part of a communist plot. The Moony-tunes Washington Times showed its usual journalistic quality by relying on Wikipedia to claim in a headline, “New Obama slogan has long ties to Marxism, socialism”–and, predictably, Fox Nation and Glenn Beck were even lazier in then picking up the Washington Times piece. Sadly, the once-proud National Review continued to disgrace the memory of founder William F. Buckley by also “reporting” from Wikipedia.
One of Andrew Breitbart‘s nasty spawn joined in on the May Day Parade (see how I did that?). London’s political equivalent of the Washington Times, the Daily Mail, did so from abroad. And of course, various bloggers (also here, here, here, here, here and here for sampling) jumped on board. Not to be outdone, you can always count on the occasional goofball blogger to find a Nazi connection, even if Beck is no longer on Fox News to help diagram it on a bizarre chart.
The communist/socialist tie is just nutty, of course, as pointed out by Mediaite and ThinkProgress (both organizations that come closer to having socialist views than does the current conservative in the White House), unless Koch brothers buddy Scott Walker heads a socialist state. The big problem with Obama’s slogan isn’t it’s political perspective–it’s the boring lack of any meaningful perspective. Even Chrysler came up with a better slogan for Obama–though I suppose the problem there is that there’s no “o” in “halftime” to turn into an Obama symbol.
Washington Post blogger Alexandra Petri has perhaps the best critique of the slogan, noting, “On average, President Obama’s slogans are pretty good. This is to say that his last slogan was extraordinary and this one is abjectly terrible.”
Same-night update: Rachel Maddow covered the same issue tonight, citing many of the same sources.