James McPherson's Media & Politics Blog

Observations of a patriotic progressive historian, media critic & former journalist


  • By the author of The Conservative Resurgence and the Press: The Media’s Role in the Rise of the Right and of Journalism at the End of the American Century, 1965-Present. A former journalist with a Ph.D. in journalism, history and political science, McPherson is a past president of the American Journalism Historians Association and a board member for the Northwest Alliance for Responsible Media.

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Posts Tagged ‘campaign’

McCain camp desperate, silly and sad

Posted by James McPherson on August 24, 2008

Affirming my observations of recent weeks that the John McCain campaign steadily becomes increasingly silly, increasingly desperate, and–despite recent polls–decreasingly likely to win the upcoming presidential election, the campaign is doing what it feels it must to have a prayer of victory.

Previously noted by many is how McCain now panders to the Religious Right figures whom he once termed “agents of intolerance.” At the same time that he engages in increasingly unchristian behavior, even to the point of adding to his own lies by refusing to criticize obvious lies from a man who has been one of McCain’s harshest critics. Nonetheless, his most recent ad must make “straight talk express” fans cringe when they hear the candidate intone, “I’m John McCain and I approved this message.”

This ad (the first clip below) asks why Hillary Clinton isn’t Barack Obama’s choice as running mate, and states that she was kept off the ticket “for telling the truth.” While that message might work with a few PUMAs, it seems likely that even many of them might be turned off by such blatantly pandering on the part of a man who consistently has done little on behalf of women–even if they believe that anyone in the McCain campaign knows the inner workings of their opponent’s operation.

McCain himself, it seems, once would have been embarrassed by such a commercial. Doesn’t he have some other means of attack other than to put his own face and voice in an ad that not only doesn’t say anything about himself or his candidacy but which actually promotes a losing candidate from the opposition party? Of course he obviously likes those folks, since he pals around with two-time loser Joe Lieberman. But isn’t McCain’s new language more befitting of Jon Stewart or bloggers than of a candidate for president? And does his new ad suggest that McCain like to replace sidekick Joe Lieberman with Clinton (a good idea if she’d go for it, but she’s far too smart for that).

One problem, I suppose, is that McCain has relatively few positive options because his own campaign message to voters might be boiled down to: “I was tortured before most of you were born (though if we do the same things now to scary Muslims I would no longer call it torture), I hate war but think we ought to engage in a lot more of it, I’m old, I’m cranky, and I disagree with almost everything else I said a year ago, back when I was still voting in the Senate–so elect me president before I die or before my rich wife leaves me for one of my lobbyist friends.”

Another somewhat silly McCain ad came out on the same day that Barack Obama announced what most followers had considered inevitable for days if not weeks, that Joe Biden would be the Democratic nominee for vice president. That commercial (the second clip below) shows Biden criticizing Obama and complimenting McCain. The only problem with the ad is that it merely reflects the kind of rhetoric that happens in political races all the time–in fact, the third clip below is a version that might be used against McCain if he chooses Mitt Romney to be his running mate. Biden’s rhetoric also reflects the give-and-take nature of the Senate, reflecting why I was somewhat surprised when two Senators won their party’s nominations.

Obviously a current senator will become our next president, while another will go back to serving with Clinton in the Senate. Perhaps that’s why McCain is being so complimentary to her now–he figures she can remind him where things are in the Capitol once he gets back there. 

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