James McPherson's Media & Politics Blog

Observations of a patriotic progressive historian, media critic & former journalist


  • By the author of The Conservative Resurgence and the Press: The Media’s Role in the Rise of the Right and of Journalism at the End of the American Century, 1965-Present. A former journalist with a Ph.D. in journalism, history and political science, McPherson is a past president of the American Journalism Historians Association and a board member for the Northwest Alliance for Responsible Media.

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Posts Tagged ‘Neil Cavuto’

‘Joe the Plumber’ steps into spotlight, gets singed

Posted by James McPherson on October 16, 2008

We heard about “Joe the Plumber” more than two dozen times during last night’s debate, when John McCain talked far more about Joe (though not always honestly) than he did about his own running mate, Sarah Palin. (I thought the oddest comment, said twice by McCain, was, “Joe, I’m glad you’re rich.”) McCain plans to spend some quality time with him, and Fox News refers to him as “every man,” and “a metaphor for the state of the American psyche.” For her part, Palin talked about “Joe the Plumber and Jane the Plumber” in her stump speech today, while Joe himself–whose real name is Samuel “Joe” Wurzelbacher–met the media.

I watched Wurzelbacher for a bit this morning on MSNBC, and he seemed clearly torn between enjoying the attention and being uncomfortable and afraid to say the wrong thing, asking at least twice if the interview was going to be national–pretty much like most of us would be on camera. Of course in a YouTube world, we should all assume that anything we do might turn into an international video. Wurzelbacher refused to endorse McCain, though his views obviously are conservative. More so than McCain’s actually, since he did say he would like to do away with Social Security. Somehow I don’t think that proposal will make it into the McCain/Palin plan.

Now it seems that Joe isn’t actually a plumber, or at least not one with a license (he says he doesn’t need one), he’s behind on his taxes, and he votes under the wrong name. I wonder if the GOP will seek to have his name purged from the electoral rolls?

I do feel a bit bad about what may end up happening to the guy. He came to public attention because he wanted to ask one of the candidates (Barack Obama) a meaningful question. Then, because of Obama’s answer, Wurzelbacher became a tool for the conservatives–and, as the Huffington Post’s Sam Stein wrote, the plumber has been more forthcoming with the media than Palin has. Of course, unlike Palin he doesn’t have the Secret Service to keep reporters away.

On the other hand, Wurzelbacher is taking advantage of his newfound celebrity. He’s already been on Fox, ABC, CBS and MSNBC, and is scheduled to appear on Fox’s “Huckabee” Saturday. Unfortunately he has no idea how brightly the spotlight might shine, or how soon conservatives will leave him alone in the dark if other potentially embarassing problems surface.

Below you can see the original comment and a Fox follow-up, in which Wurzelbacher refers to Obama having “kind of a socialist viewpoint.” The clip concludes with Neil Cavuto calling him “my kind of plumber.”

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