James McPherson's Media & Politics Blog

Observations of a patriotic progressive historian, media critic & former journalist


  • By the author of The Conservative Resurgence and the Press: The Media’s Role in the Rise of the Right and of Journalism at the End of the American Century, 1965-Present. A former journalist with a Ph.D. in journalism, history and political science, McPherson is a past president of the American Journalism Historians Association and a board member for the Northwest Alliance for Responsible Media.

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Posts Tagged ‘Nielsen Co.’

Congress approving digital delay that few want?

Posted by James McPherson on January 27, 2009

After last night’s unanimous Senate vote, the House of Representatives will take “emergency action” to vote on a bill to delay the switch to digital television from Feb. 17 until June 12. The House vote may come as early as later today, though I suspect ongoing stimulus talks and other issues (which fortunately included passage of the Lilly Ledbetter Fair Pay Act) will delay it until tomorrow or later this week. So much for the idea that interest groups and lobbyists have all the power in Washington, since students and I learned first-hand last week that representatives for several powerful groups actually oppose the delay to digital.

The “emergency” aspect of the House action is somewhat humorous, since the switch to digital has been scheduled for more than a decade and those of use with cable or satellite hookups probably won’t be seriously affected (though even we may need an extra cable box or experience a slight  increase in the number of neighbors who want to watch football games at our houses). A January startup date previously had been moved to Feb. 17 after legislators realized what might happen if the switch screwed up people’s Super Bowl viewing or messed with the plans of advertisers, who will pay up to $3 million for 30 seconds of advertising during the game. No, that’s not a joke–at least three experts we spoke with in New York and Washington, D.C., verified the Super Bowl-related reasoning behind the February date.

I don’t know the significance of the June 12 date, which among other things happens to be George H.W. Bush’s 85th birthday, the 70th birthday of the National Baseball Hall of Fame, the 22nd anniversary of the date Ronald Reagan urged Mikhail Gorbachev to “tear down this wall,” and the 15th anniversary of when Nicole Brown Simpson and Ron Goldman were murdered (an event that came 27 years to the day after the Supreme Court struck down state laws against interracial marriages, suggesting that O.J. may have an odd way of celebrating key anniversaries).

Regardless of the date, the Nielsen ratings folks are concerned about the switch to digital, as Dave Thomas, president of Global Media Client Services of the company, noted when we met him two weeks ago. He estimated that 5 to 6 percent of viewers are “completely unprepared” for the switch (despite the fact that as National Association of Broadcasters executive VP Marcellus Alexander told us last week, more than $1 billion has been spent on industry advertising warning viewers that “you may need a converter box” if your TV is too old and you don’t have cable or satellite television).

“What’s troubling is that it’s not going to fall evenly,” Thomas noted about the people who will be left without television. Young people, the elderly and poor people will be most likely to suffer problems, and not nearly enough cost-reducing coupons have been set aside for people who need converter boxes. I don’t know how much the problem might be aggravated by people like me who got converter boxes despite already having cable, just in case a natural disaster or the desire to watch a baseball game while camping forces me to rely on older, non-digital technology.

A bigger problem will be that some people won’t have signals even with their new converter boxes, as we were reminded last week by Seth Morrison, senior VP of the Cable & Telecommunications Association for Marketing. On the digital transition issue, members of CTAM–who naturally (but not “officially”) want everyone to switch to cable, anyway–find themselves in rare agreement with the National Association of Broadcasters in opposing the delay, in large part because in the meantime broadcasters and cable companies are paying to transmit both digital and traditional analog signals.

Paula Kerger, the president and CEO of PBS, told our group last Friday (and apparently told the Associated Press a few days later) that a four-month extension would cost PBS stations more than $22 million in extra transmission costs. Coincidentally, just a few minutes into our meeting, she had to leave the room to take a call from Senator Jay Rockefeller, the sponsor of the bill (favored by Barack Obama) to delay the transition to digital.

“It sounds like they won’t extend the date,” Kerger said when she returned, indicating that there didn’t seem to be enough Senate votes to force the extension. Assuming that Rockefeller wasn’t intentionally misleading Kerger, just three days later the tide shifted dramatically to make the vote for the extension unanimous, while illustrating another Kerger point: “The conversion has not been well managed.”

On the other hand, as more and more Americans find themselves without work, at least the delay will let more of those people spend their suddenly free time watching the antics of politicians and thieving financial fat cats, so viewers can better understand just how screwed they really are.

Incidentally, for tonight’s viewing I recommend FRONTLINE/World on PBS, which starts a new season with stories about Guantanamo prisoners, the Italian Mafia and Barack Obama’s Brazilian appeal.

Posted in Education, History, Media literacy, Personal, Politics | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments »

Print media not going away, even if ads and employees are

Posted by James McPherson on January 16, 2009

Most of the media experts we’ve met with here in New York (more than a dozen people in all) agree with what I’ve written previously on this blog: Print media will be with us for a long time to come.

At the same time, all of those experts agree that the media of the future won’t look like today’s–and no one knows exactly what they will look like. Though the experts disagreed somewhat on how much today’s students need to know about new media “tools and toys,” the specific technology increasingly used by news organizations, there is no doubt that new media will be increasingly important.

Several of the experts agreed that this is an exciting time to be a  a prospective new journalist, as the energy and skills of our best students combine with an increasing desire for news among consumers.

For more on the perspectives of a wide range of experts, and on student views of those perspectives, check out the class blog.

Posted in Education, Journalism, Media literacy, Written elsewhere | Tagged: , , , , , , , , , , , , , , , , , , | 1 Comment »

Gadgets create more ‘reporters’–and fewer journalists?

Posted by James McPherson on January 7, 2009

Skype, netbook computers, mobile communication devices and other electronic devices make it increasingly easy for anyone to become an on-the-scene reporter. Regardless of the economy, people apparently aren’t going to give up their gadgets–at least until there’s no power to run them–which in may both help and harm journalism.

Poynter’s Al Tompkins, a broadcast & multimedia expert who last year led a workshop that prompted me to start this blog, writes today about a TV reporters using a laptop, a Blackberry and Skype to report from the scene of the college football championship game.

“She didn’t have a big live truck accompanying her, or an engineer tuning in a shot or a photojournalist standing behind the camera and setting up lights,” Tompkins writes. “[The reporter] set up her own camera, opened her laptop, connected the camera to her computer, slipped a wireless connection card into her laptop, called up Skype and used her Blackberry to establish IFB (the device TV folks wear in their ears to hear the off-air signal). It all looked just great on air.”

Spokane television stations have been going nuts with Skype lately, mostly to show how much snow and ice are on area streets as they encourage the rest of us to stay home (which most have for long periods, since we’ve already had 77 inches of snow, almost double what we get in a typical winter). As long as the news vehicle moves slowly, the pictures are good–but rarely any more interesting or informative than the shots we used to see before reporters fell in love with their newest toy.

As someone teaching future journalists, a key issue to me is the point Tomkins makes later in the story–which features an interview with the reporter about “working alone”–about the effect on staffing: “This type of reporting marks a new day. It is more than backpack journalism or one-woman-band reporting; it is soup to nuts, live reporting without a live truck or a signal that looks like a Max Headroom video. Obviously, it is also a potential cost-saving way to use fewer people and to send in live reports without using expensive trucks.” (emphasis mine)

As technology continues to improve and news organizations cut more staffers, those organizations can rely increasingly on non-professionals to provide content. My local paper, for example, may use pictures, video and/or text from some of my students who will be in Washington, D.C., for the Inauguration. That would be good for my students, would let the paper cover the event more comprehensively than it would otherwise (not long ago, it probably would have relied on wire service copy), and would let readers in on more of the action.

At the same time, amateur citizen journalism further decreases the need (in the eyes of owners) for qualified journalists, and increases the possibilty for error–or even intentional fraud by people who may try to scam a news organization with dramatic–but misleading or false–video or text.

Off to New York and D.C.

My own posts may come less frequently for the next few weeks, since a dozen students and I are about to leave for a 17-day study program to New York and Washington, D.C. We meet with about two dozen professionals in media-related fields, and most of us plan to be among the millions of people attending the Presidential Inauguration.  It didn’t occur to me when I started planning the trip that Manhattan would be the less crowded of the two places we’ll be spending most of our time.

The students will be blogging along the way (and perhaps linked with the Spokesman-Review), if you want to keep up with what they’re doing and some of their reactions to people and places they’ll visit–including the Nielsen Co., NPR, PBS, the Associated Press, The Onion, The Smoking Gun, Saatchi & Saatchi, Barron’s, Fairness & Accuracy in Media, the Public Relations Society of America, Columbia Journalism Review, the Project for Excellence in Journalism, the National Association of Broadcasters, the Reporters Committee for Freedom of the Press, and the Student Press Law Center. It should be quite a trip.

And just in case I don’t get to post as regularly as usual and you’d like something more to read as long as you’re here, below are 20 favorite posts that you may have missed from the past:

As Bush people approach endangered species status, scientists find other rats, vipers and creepie crawlersBurn a flag for the Fourth

Begging to differ

Bettie Page & Robin Toner: Two women who made media history

With Jessica Alba too fat, Keira Knightly too flat, Faith Hill too plain & Sarah Palin too real, how should mags portray Michelle Obama?

Post #200 of a stupid, outdated idea

Christmas killers, foreign & domestic: More proof the world looks better from a distance

If you’re going to write anything stupid in the future, don’t come to my class

Top stories and missing stories of 2008: Obama, the economy, China and Mother Nature–and by the way, isn’t something going on in Iraq?

2012 predictions for GOP: Jindal, Huckabee, Romney, Palin or relative unknown?

Have you ever heard of the “world’s most famous journalist”?

Ignorance and the electorate

On-the-mark election predictions, and why Obama won

WOW! Young people access news differently than grandparents

Family values

Veterans Day: Thank the slaves who let you shop and spew

Speaking for the poor

Curiosity and journalism

Pogo’s enemy, revisited

Utah Phillips and other dead patriots

Warku-go-’round: A 20-part history of Bush’s War

Posted in Education, History, Journalism, Personal, Politics, Written elsewhere | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments »