James McPherson's Media & Politics Blog

Observations of a patriotic progressive historian, media critic & former journalist


  • By the author of The Conservative Resurgence and the Press: The Media’s Role in the Rise of the Right and of Journalism at the End of the American Century, 1965-Present. A former journalist with a Ph.D. in journalism, history and political science, McPherson is a past president of the American Journalism Historians Association and a board member for the Northwest Alliance for Responsible Media.

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Posts Tagged ‘” political advertising’

Presidential & VP debates: protecting Palin

Posted by James McPherson on September 20, 2008

Now if they could just figure out a way to let her use a teleprompter for the vice presidential “debate,” Sarah Palin could keep repeating the verbatim and often false statements she keeps regurgitating on the campaign trail. Note this quote about why the questions will be much more limited for the VP debate than for the three presidential debates:

McCain advisers said they were only somewhat concerned about Ms. Palin’s debating skills compared with those of Mr. Biden, who has served six terms in the Senate, or about his chances of tripping her up. Instead, they say, they wanted Ms. Palin to have opportunities to present Mr. McCain’s positions, rather than spending time talking about her experience or playing defense.

“To have opportunities to present Mr. McCain’s positions”? Isn’t that what his three debates and millions of dollars worth of campaign ads are for? Oh, yeah–the ads are for smearing Barack Obama and misrepresenting his positions, not for presenting McCain’s. Of course the real reason for the limitation is so the GOP can continue to protect their “pretty little lady” nominee.

One other drawback for Palin. She’ll actually have to learn McCain’s positions, many of which are in opposition to her own (arctic drilling, global warming and perhaps sex education). Of course, many of them also in opposition to what McCain’s positions were a few months, weeks or–lately, as the economic crisis shows–even days earlier.

Posted in Journalism, Politics, Written elsewhere | Tagged: , , , , , , , , , , , , | 8 Comments »

McCain camp desperate, silly and sad

Posted by James McPherson on August 24, 2008

Affirming my observations of recent weeks that the John McCain campaign steadily becomes increasingly silly, increasingly desperate, and–despite recent polls–decreasingly likely to win the upcoming presidential election, the campaign is doing what it feels it must to have a prayer of victory.

Previously noted by many is how McCain now panders to the Religious Right figures whom he once termed “agents of intolerance.” At the same time that he engages in increasingly unchristian behavior, even to the point of adding to his own lies by refusing to criticize obvious lies from a man who has been one of McCain’s harshest critics. Nonetheless, his most recent ad must make “straight talk express” fans cringe when they hear the candidate intone, “I’m John McCain and I approved this message.”

This ad (the first clip below) asks why Hillary Clinton isn’t Barack Obama’s choice as running mate, and states that she was kept off the ticket “for telling the truth.” While that message might work with a few PUMAs, it seems likely that even many of them might be turned off by such blatantly pandering on the part of a man who consistently has done little on behalf of women–even if they believe that anyone in the McCain campaign knows the inner workings of their opponent’s operation.

McCain himself, it seems, once would have been embarrassed by such a commercial. Doesn’t he have some other means of attack other than to put his own face and voice in an ad that not only doesn’t say anything about himself or his candidacy but which actually promotes a losing candidate from the opposition party? Of course he obviously likes those folks, since he pals around with two-time loser Joe Lieberman. But isn’t McCain’s new language more befitting of Jon Stewart or bloggers than of a candidate for president? And does his new ad suggest that McCain like to replace sidekick Joe Lieberman with Clinton (a good idea if she’d go for it, but she’s far too smart for that).

One problem, I suppose, is that McCain has relatively few positive options because his own campaign message to voters might be boiled down to: “I was tortured before most of you were born (though if we do the same things now to scary Muslims I would no longer call it torture), I hate war but think we ought to engage in a lot more of it, I’m old, I’m cranky, and I disagree with almost everything else I said a year ago, back when I was still voting in the Senate–so elect me president before I die or before my rich wife leaves me for one of my lobbyist friends.”

Another somewhat silly McCain ad came out on the same day that Barack Obama announced what most followers had considered inevitable for days if not weeks, that Joe Biden would be the Democratic nominee for vice president. That commercial (the second clip below) shows Biden criticizing Obama and complimenting McCain. The only problem with the ad is that it merely reflects the kind of rhetoric that happens in political races all the time–in fact, the third clip below is a version that might be used against McCain if he chooses Mitt Romney to be his running mate. Biden’s rhetoric also reflects the give-and-take nature of the Senate, reflecting why I was somewhat surprised when two Senators won their party’s nominations.

Obviously a current senator will become our next president, while another will go back to serving with Clinton in the Senate. Perhaps that’s why McCain is being so complimentary to her now–he figures she can remind him where things are in the Capitol once he gets back there. 

Posted in Politics, Video, Women | Tagged: , , , , , , , , , , , , , , , , , , , , , | 17 Comments »

McCain’s best potential debate line

Posted by James McPherson on August 2, 2008

The McCain campaign has released a new Web ad titled “The One,” featuring Barack Obama and Moses (as played by Charlton Heston). I found the ad mildly amusing, though of course virtually everything in it was taken out of context. The GOP obviously has figured out that with no meaningful issues, negative campaigning is their only chance of victory–that’s why almost all of their advertising talks far more about Obama than about McCain. It’s sad that the “straight-talk express” has run so far off the rails.

I do look forward to the debates, when McCain can tell Obama: “I knew Moses. Moses was a friend of mine. Senator, you’re no Moses.”

Below you can see the original version of that retort, from the 1988 vice presidential debate of two decades ago.

Posted in Politics, Religion, Video, Written elsewhere | Tagged: , , , , , , , , , | 1 Comment »